If you need help getting started with the Cutting Edge or would like to make more use of its capabilities, a 1/2 day workshop could be the answer.

We offer one-to-one and group training.  It can be run at your offices or ours.

You will learn how to:

• Understand the conceptual background of the Cutting Edge system
• Set up a sound evaluation structure
• Judge the tone of your coverage in a consistent and productive manner
• Use the full reporting power of the Cutting Edge

Media evaluation goes beyond measuring your performance.  The Cutting Edge can be a sophisticated management tool.  Training can help exploit this potential.