Cutting Edge Lite is the starter package. It is the ideal solution for anyone who is starting to evaluate their media coverage for the first time or needs a sound evaluation of their media coverage without the in-depth analysis of more expensive packages.

With the Lite version you can use your desktop computer to see how much coverage you have received about a ‘client’, a division of the client, a campaign or an individual key message. If you work in-house, ‘clients’ can be divisions or departments that use your services.

Cutting Edge Lite uses the same quantitative and qualitative units as the Full Edition. All information you enter can be transferred into the Full Edition at a later date if you want to.

The directory of titles holds advertisng rates, circulations and readerships for 9,000 print titles and broadcast stations. There is no need for you to search through directories or find the information yourself. Just choose the title from the directory and the information is inserted for you.

Easy to use, but still powerful, Cutting Edge Lite can help you manage your PR effort. Its reports and graphs enable you to measure the results of your PR work and demonstrate the impact of any media coverage.

Your strategies can be supported with hard facts from the Cutting Edge. The facts are reported in a variety of units, including cash: terms easily understood by non-PR managers.