PR professionals can thoroughly evaluate their media coverage from their own desktop computer. From a basic total value of coverage to in-depth analysis of where the coverage comes from, what it says and where it appears, the Cutting Edge provides powerful, easy to understand reports.

Its reports and graphs let you measure the results of your PR work using the units of your choice. They demonstrate the impact of any print or boadcast coverage.

Your strategies can be supported with hard facts from the Cutting Edge. The facts are reported in a variety of units, including cash: terms easily understood by non-PR managers.

Easy to use, yet very powerful, the Cutting Edge helps you manage your PR effort. It evaluates past campaigns and compares your coverage with your competitors.

It shows which initiatives are being successful, which messages are being communicated, which are not gaining coverage, whether you are reaching your target publications and much more.

Use the Cutting Edge as a management tool to help improve the effectiveness of your PR work.

Measure your coverage against the key messages you are trying to communicate and demonstrate to your clients or management how well you understand the PR discipline.