PROfiler is an integrated and fully customisable tool to help manage and run a busy PR office.

As account teams grow it becomes harder to keep track of where documents are stored. PROfiler solves this problem by providing a central storage point for the vital information needed to run an office smoothly and efficiently.

The system is fully networkable so all members of your team have immediate access to press releases, press enquiries, client meetings, events and much more. It is easy to see what others have done. There is no need to work out colleagues' filing systems when they are away from the office.

The information is interlinked making it easy to navigate around the system. See all the press releases sent for a client. See all the enquiries made by a journalist. See what was agreed at the last client meeting.

PROfiler's ease of use and powerful storage and retrieval facilities make it the perfect filing tool for the busy PR office.

All modules link to the core module. This stores details of clients, people who work at your clients, journalists and publications. Letters, faxes and emails can be sent directly from the system.

This module stores each press release and its distribution list. You immediately know who received what. You can also track who used each press release. This helps you target press releases more effectively.

Press releases can be entered directly into the system. Alternatively, you can use your favourite word processor, such as Microsoft Word, and link the document to the appropriate client.

You can even email or fax the press release to journalists directly from the system.

This module stores details of discussions with journalists. Your team can answer queries more confidently as they know about every discussion held and who dealt with it. You can see all current and past enquiries about a client or from a journalist. You know what issues are of media interest.

Follow up actions can be scheduled so you never forget to follow up a press enquiry.

This module helps you keep track of any events you are organising. Who has been invited, who has accepted and who attended. You can target invites and follow up more effectively.

This module documents details of meetings with clients, journalists and colleagues. You can instantly see what was discussed and what actions are to be taken.

Client contact reports can be printed, keeping clients up to date with what has been agreed.